The great global race to sustainability, where it seems like every country, company, and cat is jumping on the eco-bandwagon. Take the United Nations and their Sustainable Development Goals (SDGs) – a whopping list of 17 lets-save-the-world ambitions. They’re tackling everything from hugging trees to eradicating poverty. It’s like a planetary to-do list, and everyone’s invited to the party.


Then there are the countries flexing their sustainability muscles. Finland, Sweden, and Denmark – the usual suspects – are leading the charge, almost turning it into a competitive sport.